Bluebella

British label Bluebella, founded in 2015 by Oxford graduate Emily Bendell, has become a standout name in the lingerie industry. As a female-founded lingerie brand, Bluebella focuses on empowering woman and has successfully secured female investors and major Stockiest like ASOS, Selfridges and Victoria’s Secret.
Bluebella has made a significant impact since its inception. Known for its stylish and high-quality designs, the brand recently collaborated with British designer Ashley Williams on a punk-inspired range of pajamas and undies. In addition to these unique pieces, Bluebella’s main collection features classic items like crystal-encrusted bralettes and eyelash lace camisoles that are too pretty to be hidden beneath clothes.
Personal Experience:
My experience with Bluebella lingerie has been nothing short of delightful. The crystal-encrusted bralette I purchased not only looks stunning but also feels incredibly comfortable. The quality of the materials and the attention to detail in the design make it one of my favorite pieces. I love how Bluebella combines elegance with a touch of boldness, making every piece feel special.
Why Bluebella Stands Out in the Lingerie Industry
- Founded in 2015 by Oxford graduate Emily Bendell
- Focus on empowering women and securing female investors
- Major stockists include ASOS, Selfridges, and Victoria’s Secret
Unique Collaborations and Classic Collections
- Collaboration with British designer Ashley Williams in 2023
- Punk-inspired pyjamas and undies
- Main collection features crystal-encrusted bralettes and eyelash lace camisoles
Personal Experience: Elegance and Comfort Combined
- High-quality materials and attention to detail
- Comfortable yet stylish designs
- A favorite for both everyday wear and special occasions
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